How to Create a Banner

How to quickly create a banner. Advertising today can be seen everywhere, without exception, is??and the World Wide Web. In this article we will try to answer the question how to create a banner, because he is one of the major types of Internet advertising. For this we need the knowledge of certain laws of Web design and specialized computer programs.
How to Create a Banner
To create a banner, you must clearly understand its basic functions. First of all it should be a kind look on your blog or website, that reflect the essence of an Internet resource, which maintains its link. In addition, the banner should positively affect the consciousness of the user and consider that click on it will not always, but in the memory of the spectator banner must remain constant.
Create banner means to include in it four main elements: a slogan, a direct illustration of the slogan, tailored color gamut, as well as items that emphasize its meaning and content. Illustration of the slogan can serve as a logo. Considering color scheme for future banner, the main thing is to avoid such combinations as red to green, black to purpurnomu, orange on white, green on red and red on yellow.
As for software packages, with which you can create a banner, then first of all you need a good graphical editor with the ability to create animations. A perfect example of such a program is Gimp, which, moreover, is considered a good free alternative to Adobe Photoshop. Is Gimp only for working with raster graphics.
If you want to create a banner using vector graphics, then you will need the program Adobe Flash (read the article how to install Adobe Flash Player), which owns a wide range of possibilities, can create even small cartoon movies.
However, Flash, despite its functionality, gradually fades into the background. Today, to create a banner using another product of Adobe's After Effects. This program is designed primarily for video design and allows you to add animated banners of different effects that cannot be done using the above programs.
It should also say that for the numerical evaluation of the CTR notion of Click-Through Rate (CTR), which is defined as the ratio of the number of clicks made on the banner to the number of his hits. The resulting number is multiplied by 100 to get the percentage. CTR can be considered a measure of the quality of the ad unit. The value of this indicator in Runet ranges from 0.1% to 2%. You can also read an article about how to make a presentation?
Finally, here are a few useful tips that will help you to create a banner and will contribute to perehodam on his link. Positively the effectiveness is indicated by use of the words "žmi here", "login" or "Enter". You also need to give preference to the creation of animated banners, as they are much better attract opinion of users, as opposed to static. The banner should not be very difficult and a long time to load, sometimes enough even 2-3 frames for his effective work. Good on clickthrough rate affects the presence in the text of the banner of the word "Free", but be sure to insert explanatory text that tell you exactly what you have to offer to the user free of charge. In addition, you can use the underlined blue text, which causes the user association with link. Also be sure to use the logo, since it positively affects remembering brand representation which deals with your site. And the latter is more likely to change banners, as over time in people's interest in the same ad unit disappears.